Combining Ambition and Values
After 15 years of successful growth, the two Munich-based architecture and consulting firms merged their operations under a new joint brand in early 2018. “conceptsued” and “Modal M” became CSMM.
Behind CSMM stands an interdisciplinary team with the highest design standards.
Trustworthy, structured, sophisticated, and inspiring—these are the brand values of CSMM that we defined together with the team. They form the foundation of the brand and run like a common thread—not just metaphorically—through the corporate design and communication. The increasing line weight in the wordmark symbolizes growth and development, and through its purely typographic design, emphasizes a focus on the essentials and a love of detail.