All the way to orbit and back again

Engineered for value.

When the invitation to the briefing arrived, we had hoped to have been invited by the parent company, Trimble. The market leader in positioning solutions for the construction and surveying industries, with 400 locations and 12,000 employees worldwide. A real heavyweight.
Spectra Geospatial was “just” the small European sub-brand, focused on the price-sensitive segment.

But the passion and energy of the French team immediately swept us off our feet! And of course, we took the assignment very seriously and revamped the brand and the entire corporate design within a few months. With a compact Brand Style Guide and a set of templates and tools, Spectra launched its new brand identity just in time for the industry’s largest trade show.

The project really caught everyone's eye!

Spectra’s striking, distinctive, and confident new look made an immediate impression—not just on customers, but on Trimble as well. The parent company’s comment on the new look was brief but a huge compliment: “The problem is: Spectra looks a lot better than Trimble now!”

One thing is certain: the brand can no longer be overlooked.

A brand comes to life

Today, new products are primarily launched via digital media—no longer just on the company’s own website, but primarily through moving images, such as on social media channels.

As part of this collaboration, we therefore create not only traditional ads but also short films that, depending on the topic, are either atmospheric or descriptive in nature. Implementation is often a challenge, as there is no budget for elaborate filming and footage. Perhaps that’s exactly why it’s such a fun creative exercise!