Engineered for value.
When the invitation to the briefing arrived, we had hoped to have been invited by the parent company, Trimble. The market leader in positioning solutions for the construction and surveying industries, with 400 locations and 12,000 employees worldwide. A real heavyweight.
Spectra Geospatial was “just” the small European sub-brand, focused on the price-sensitive segment.
But the passion and energy of the French team immediately swept us off our feet! And of course, we took the assignment very seriously and revamped the brand and the entire corporate design within a few months. With a compact Brand Style Guide and a set of templates and tools, Spectra launched its new brand identity just in time for the industry’s largest trade show.