Between tradition and innovation

A university with a heart. Education for the future.

This principle is not only lived out 100% at PH Weingarten, but also implemented creatively and emotionally. Therefore, it was essential to develop an inclusive design process that involves faculty, students, and staff at the university. Over several phases, this ensured that the new design comprehensively represents the community and values of the university while consistently keeping the strategic goals in focus.

To do justice to the two central aspects of education and research, the new corporate design relies on clear visual differentiation through the targeted use of the colors red and blue. University departments with their own distinct brand identity are presented in turquoise. This color coding facilitates the categorization and communication of the various focal areas across all media, from print materials to digital platforms, thereby strengthening the brand identities of PH Weingarten. A rigorous yet flexible design system with various design options ensures that the university’s different departments have sufficient creative freedom, are clearly distinguishable, and simultaneously maintain a high level of brand recognition.

The new corporate design of the Weingarten University of Education highlights its academic diversity and modernity while adapting to the demands of an increasingly digital world. Implementing the design involved a comprehensive overhaul of the institution’s visual communication and presented the project team with several challenges.

However, this rebranding is an important step in the university’s journey toward establishing itself as an academic institution and achieving its strategic goals. In the coming months, the focus will be on further embedding the new visual identity, strengthening brand identification, and raising awareness among target audiences and the general public.