If we’re going to start, let’s start at the very beginning!
Our client’s idea was to develop an app that helps everyone live and act in a more climate-friendly way—to question their own choices and make decisions that can truly make a difference. Of course, all of this only works if you can track, measure, and compare your own actions. To do this, the first step was to research data sources and analyze credible data. In the second step, the figures were harmonized to ensure comparability. Once our team was confident we could build on this foundation, we took a closer look at the target groups, examined use cases, identified needs, questioned expectations, and developed process flows.
What does my carbon footprint look like? Which areas of my life have the biggest impact? Where can I easily make a change? And more broadly: How do my emissions compare to the average or to my community?