Passionate Innovators
When we started the project, we asked a lot of questions and tried to understand the topic and the company. Why the name “BlueOak”? What does an oak tree have to do with online advertising? Is this industry really so data-driven, volatile, fast-paced, short-lived... What makes BlueOak different?
BlueOak is a game-changer in the industry. A company with a strong stance, whose focus is clearly on sustainability. Sustainability? Yes. Because in terms of its business purpose, that means: Zero media money wasted!
The corporate design we developed captures the values already evoked by the name (“Oak”): strength, endurance, and resilience. And, of course, the color “Blue,” which stands for precision, logic, and harmony. The result is a distinctive visual identity that is consistently implemented across all media, with its design principles evident down to the smallest details.
Website: blueoak.io