A new sense of freedom

Note: By the time you read this, Bio-Hybrid, as we developed it, will unfortunately no longer exist. Just as we were in the final stages of negotiations with our partners and about to begin production, the pandemic struck. The duration and disruptions in global supply chains pulled the rug out from under the company... Despite pre-sold vehicles and many fans eagerly awaiting the delivery date on social media.
Our case study was, of course, written beforehand, and we are still proud to have been part of this project.

Rediscovering Mobility

Bio-Hybrid stands for a new form of individual, urban mobility and a contemporary mode of transportation. Its mission is the symbiosis of functionality, design, technology, driving pleasure, and zero emissions. All of this is also evident in the brand identity of this young brand, which was originally a subsidiary of Schaeffler AG.

The symbiosis of people and technology is the key to the Bio-Hybrid’s drive system, and that is exactly what we expressed through the interplay of “+” and “H” in the logo. It’s about “more” than just technology.

Everything is in motion

Color is predominantly applied as a gradient. This symbolically infuses the brand with dynamism and agility, and runs through design elements across all communication channels—from films and animations, brochures and business stationery, infographics and icons, all the way to a detailed text concept.

The consistency of the brand is most immediately apparent on the website. The contemporary, sophisticated, and visually distinctive design conveys the core theme of “mobility” through a seamless user experience across all devices. To ensure maximum flexibility, we chose the MODX content management system. A key advantage is that content can be managed quickly and easily: the flexible modular system of templates and modules gives the editorial team maximum creative freedom. Additionally, the optimal structure of the source code and the ability to optimize for accessibility and SEO were key factors in choosing MODX for this project.

We have given the Bio-Hybrid brand a face. An expression that allows every observer to immediately recognize its core sentiment, attitude, and values. That is what we mean by sustainable design—because it has an impact that extends far beyond the product itself.

Hope to see you again, Bio-Hybrid.