Powerful communication across all touchpoints
We have redesigned ASTRUM IT’s communication materials from both a graphic and strategic perspective: logo, infographics, icons, product visuals, and everything else designed to make an impression. From corporate presentations to business stationery and trade show design, all the way to company car wraps and beach flags, the brand now shines in the market. As a valuable add-on, we rely on content marketing: white papers generate leads by targeting specific audiences.
Naturally, the company’s website was at the heart of the project. We chose the future-proof content management system Drupal as the technical foundation for the multilingual corporate website. But all target-group-specific product websites also receive their content from Drupal. This keeps development costs manageable and the website flexible. ASTRUM’s product brands VISIT and KVS are already benefiting from this and can market themselves independently online.
Several powerful new initiatives were also introduced. Most notably, the sales strategy for the IT consulting division, complete with a campaign and landing page.
